Email A to Z: Email Made Easy

I had been getting several emails a day of information on a project I was putting together for a client. I got the emails and was doing the work and thought that was enough. I mean email always gets through right? The chance that I did not get her emails was slim and none. I had forgotten a common courtesy. I should have responded to each and every one of her emails.

I didn’t need to write a novel, but a quick line or two was in order. How do I know? Well, I got a frantic call asking me if I got the emails she was sending? Was it what I needed? Was I ever going to let her know that I got them? I say it all the time but business and life is all about relationships. We need to cultivate and nurture these like crops. The point is if someone sends you requested information via email, send back a simple acknowledgment. It is the polite thing to do.

Page Moseley, certified Email Etiquette trainer — Get more information here

Leo is a friend of mine out of Toluca Lake, California. He is in the mortgage business and told me a story about forwarding an email to the wrong person. He had gotten a suspension from a bank on a loan he had submitted for a client. Instead of giving his client a call he forwarded the email, only he sent it to a different client. One he had not even taken a loan application for yet. The perspective client thinking that he could not get a loan through Leo went to another mortgage broker to get his loan. Which brings me to these two points that I teach in my training programs.

• Email Rule #4 Think before you forward
• Email Rule#1 Don’t send bad news over email

Leo forwarding folly with his client not only cost him a loan, but a good referral source too. Business is ALL about relationships and service. Email is for saying yes, no or maybe. If you have bad news that you have to share, pick up the phone. People can hear your intentions over the phone. Who wants to work with someone who doesn’t care enough to call in a difficult situation?
Page Moseley, certified Email Etiquette trainer — Get more information here